An initiative of UTAD and FCM, it is realised in partnership with international experts in innovation.

 

 

The Mini-School of Innovation, directed by Alfons Cornella and Ragnar Siil, adopts the model of the pyramid of value to take a look at innovation in the Douro Region and question the traditional perceptions that constrain the standard narrative that we have developed about it over time. Participants, entrepreneurs and all people interested in building the future of the Region can be described as restless minds, individuals who question the current way of « selling » the Douro’s assets. Participants are expected to be active agents of the School, acting as observers, looking for examples of cities and/or territories around the world that have made an analysis/evaluation of their assets, according to the perspective of the different agents involved. The result of the Mini-School is a set of « pyramids of value » of the Douro Region, produced by the participants: four main pyramids of the Region’s values according to the perspective of each of the four main stakeholders: its citizens, tourists, local businesses and potential external investors. These different pyramids are then merged, originating a « total » pyramid of the Region’s values.

To download the poster, click here.

 

 

Recommended reading:

 

The Elements of Value, by Eric Almquist,  John Senior and Nicolas Bloch.

 

PROGRAMME

 

12th JULY | RÉGIA DOURO PARK

 

14:30 – RECEPTION OF PARTICIPANTS AT THE MINI-SCHOOL

14:45 – 16:45 | « What we learn about innovation » conference by Alfons Cornella

 

What we learn about innovation (the ‘why, who, when, how and how much’ of innovation), based on examples of innovation strategies from different companies around the world.

 

17:00 – 18:00 | Lab2business innovation projects presentation.

 

13th JULY – CASA DE MATEUS

 

09:30 – 11:00 | SESSION I | RAGNAR SIIL – CASA DE MATEUS

The concept of Creative Region: the potential for innovation that culture and creativity can bring to the regions, and how they contribute to feeding innovative processes and integrating different sectors.

 

11:30 – 13:00 | SESSION II

Introduction to the Value Pyramid model, followed by discussion.

 

14:30 – 17:30 | GROUP WORKOUT

Map of  Douro Territory’s assets  based on the Elements of the Bain Value Model.

 

18:00 – 19:00 | PRESENTATION

Results of the working groups.

 

14th JULY – CASA DE MATEUS

09:30 – 13:00 | SESSION III

The Market / Map of the Territory’s assets.

14:30 – 17:00 | CONCLUSIONS

 

Final version of the Douro Region’s Value’s Pyramid.

 

 

ORGANIZATION

 

PROGRAM

 

 

 

 

 

FUNDING

Mini-School of Innovation Main Page