An initiative of UTAD and FCM, it is realised in partnership with international experts in innovation.
The Mini-School of Innovation, directed by Alfons Cornella and Ragnar Siil, adopts the model of the pyramid of value to take a look at innovation in the Douro Region and question the traditional perceptions that constrain the standard narrative that we have developed about it over time. Participants, entrepreneurs and all people interested in building the future of the Region can be described as restless minds, individuals who question the current way of « selling » the Douro’s assets. Participants are expected to be active agents of the School, acting as observers, looking for examples of cities and/or territories around the world that have made an analysis/evaluation of their assets, according to the perspective of the different agents involved. The result of the Mini-School is a set of « pyramids of value » of the Douro Region, produced by the participants: four main pyramids of the Region’s values according to the perspective of each of the four main stakeholders: its citizens, tourists, local businesses and potential external investors. These different pyramids are then merged, originating a « total » pyramid of the Region’s values.
To download the poster, click here.
12th JULY | RÉGIA DOURO PARK
14:30 – RECEPTION OF PARTICIPANTS AT THE MINI-SCHOOL
14:45 – 16:45 | « What we learn about innovation » conference by Alfons Cornella
What we learn about innovation (the ‘why, who, when, how and how much’ of innovation), based on examples of innovation strategies from different companies around the world.
17:00 – 18:00 | Lab2business innovation projects presentation.
13th JULY – CASA DE MATEUS
09:30 – 11:00 | SESSION I | RAGNAR SIIL – CASA DE MATEUS
The concept of Creative Region: the potential for innovation that culture and creativity can bring to the regions, and how they contribute to feeding innovative processes and integrating different sectors.
11:30 – 13:00 | SESSION II
Introduction to the Value Pyramid model, followed by discussion.
14:30 – 17:30 | GROUP WORKOUT
Map of Douro Territory’s assets based on the Elements of the Bain Value Model.
18:00 – 19:00 | PRESENTATION
Results of the working groups.
14th JULY – CASA DE MATEUS
09:30 – 13:00 | SESSION III
The Market / Map of the Territory’s assets.
14:30 – 17:00 | CONCLUSIONS
Final version of the Douro Region’s Value’s Pyramid.